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26587922

9783639272925

Coo Effects in Consumer Brand Perception and Evaluation Processes

Coo Effects in Consumer Brand Perception and Evaluation Processes
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Product details

  • ISBN-13: 9783639272925
  • ISBN: 3639272927
  • Publication Date: 2010
  • Publisher: VDM Verlag Dr. Mueller e.K.

AUTHOR

Wastian, Ursula

SUMMARY

Wastian, Ursula is the author of 'Coo Effects in Consumer Brand Perception and Evaluation Processes', published 2010 under ISBN 9783639272925 and ISBN 3639272927.

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