Conversations With the Marketing Masters

Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era's most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future. Introducing the Marketing Masters... Philip Kotler David Aaker Jean-Claude Larreche Regis McKenna Don Peppers Martha Rogers John Quelch Al Ries Don Schultz Patricia Seybold Jack Trout Lester WundermanMazur, Laura is the author of 'Conversations With the Marketing Masters ', published 2007 under ISBN 9780470025918 and ISBN 0470025913.