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Publisher: McGraw-Hill Higher Education
Arnould, Eric J., Price, Linda, Zinkhan, George M.
George Zinkhan is the Coca-Cola Company Chair of Marketing at the University of Georgia, Terry College of Business. Linda L. Price is E. J. Faulkner Professor of Agribusiness and Marketing at the University of Nebraska-Lincoln. Eric Arnould is Professor of Marketing at the University of Nebraska-Lincoln.Arnould, Eric J. is the author of 'Consumers' with ISBN 9780256133608 and ISBN 0256133603.