$3.95 Shipping
List Price
78% Off
You Save

  • Condition: Good
  • Provider: Ergodebooks Contact
  • Provider Rating:
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
  • ISBN-13: 9780256133608
  • ISBN: 0256133603
  • Publisher: McGraw-Hill Higher Education


Arnould, Eric J., Price, Linda, Zinkhan, George M.


George Zinkhan is the Coca-Cola Company Chair of Marketing at the University of Georgia, Terry College of Business. Linda L. Price is E. J. Faulkner Professor of Agribusiness and Marketing at the University of Nebraska-Lincoln. Eric Arnould is Professor of Marketing at the University of Nebraska-Lincoln.Arnould, Eric J. is the author of 'Consumers' with ISBN 9780256133608 and ISBN 0256133603.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.