Name: Consumer Research Introspective Essays on the Study of Consumption
Author: Holbrook, Morris B.
ISBN: 9780803972971

by Holbrook, Morris B.

Consumer Research Introspective Essays on the Study of Consumption

by Holbrook, Morris B.

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ISBN-13: 9780803972971
ISBN: 0803972970
Publisher: SAGE Publications, Incorporated

AUTHOR

Holbrook, Morris B.

SUMMARY

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.Holbrook, Morris B. is the author of 'Consumer Research Introspective Essays on the Study of Consumption' with ISBN 9780803972971 and ISBN 0803972970.

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