6106895

9781412934305

Consumer Behaviour

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  • ISBN-13: 9781412934305
  • ISBN: 1412934303
  • Publication Date: 2008
  • Publisher: SAGE Publications, Limited

AUTHOR

East, Robert, Vanhuele, Marc, Wright, Malcolm

SUMMARY

Written by trusted and respected academics, this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and evidence-based marketing solutions.East, Robert is the author of 'Consumer Behaviour', published 2008 under ISBN 9781412934305 and ISBN 1412934303.

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