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9780333736258

Consumer Behaviour in Asia

Consumer Behaviour in Asia
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Product details

  • ISBN-13: 9780333736258
  • ISBN: 0333736257
  • Publication Date: 1998
  • Publisher: Macmillan Publishers Limited

AUTHOR

Schutte, Hellmut, Ciarlante, Deanna

SUMMARY

Consumer Behaviour in Asia demonstrates how firms need to modify their marketing strategies in areas that include, segmentation, positioning and the marketing mix, in order to successfully penetrate these markets.Schutte, Hellmut is the author of 'Consumer Behaviour in Asia', published 1998 under ISBN 9780333736258 and ISBN 0333736257.

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