Consumer Behaviour A European Perspective

Margaret K. Hogg is Professor of Consumer Behaviour and Marketing, Lancaster University Management School, Lancaster University, England. Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense. Gary Bamossy is Professor of Marketing at the McDonough School of Business, Georgetown University; and the Vrije Universiteit, Amsterdam. Michael Solomon is Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.Bamossy, Gary is the author of 'Consumer Behaviour A European Perspective', published 2006 under ISBN 9780273687528 and ISBN 0273687522.