Consumer Behaviour, 3rd Edition. a European Perspective

Consumer BehaviourThird European Enhanced Media EditionNew and exclusive to this Enhanced Media Edition:Interactive e-study guide full of animated exercises adds colourful depth to each topic - great for revision Quick tests throughout each chapter to enhance and test your knowledge Find out what kind of consumer you are by taking self-assessment quizzes.Follow these three steps to get the most out of this Enhanced Media Edition:Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition Access valuable learning resources to help you pass your course:- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses- Enhance your revision with the interactive e-study guide- Use the online Glossary and Flashcards to check and test your understanding of the key terms- And much more!Solomon, Michael is the author of 'Consumer Behaviour, 3rd Edition. a European Perspective', published 2007 under ISBN 9781405873246 and ISBN 1405873248.