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9780023846113
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The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.Mowen, John C. is the author of 'Consumer Behavior' with ISBN 9780023846113 and ISBN 0023846119.
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