Consumer Behavior

Consumer Behavior
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  • Condition: Like New
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  • Ships From: Idaho Falls, ID
  • Shipping: Standard
  • Comments: Near Fine with no dust jacket; This heavy book will require a bit extra in shipping; Hardcover; 4th Edition; Prentice Hall; 1995; 4

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  • ISBN-13: 9780023846113
  • ISBN: 0023846119
  • Publisher: Prentice Hall PTR


Mowen, John C.


The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.Mowen, John C. is the author of 'Consumer Behavior' with ISBN 9780023846113 and ISBN 0023846119.

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