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9780471078517

Consumer Behavior - William L. Wilkie - Hardcover

Consumer Behavior - William L. Wilkie - Hardcover

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Product details

  • ISBN-13: 9780471078517
  • ISBN: 0471078514
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Wilkie, William L.

SUMMARY

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.Wilkie, William L. is the author of 'Consumer Behavior - William L. Wilkie - Hardcover' with ISBN 9780471078517 and ISBN 0471078514.

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