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9780471613527
Consumer Behavior - William L. Wilkie - Hardcover - 2nd ed
by Wilkie, William L.
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- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 53%
- Ships From: Little Rock, AR
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- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
496390
List Price
Discount
61% Off
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$28.39
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
Product details
- ISBN-13: 9780471613527
- ISBN: 0471613525
- Edition: 2
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.Wilkie, William L. is the author of 'Consumer Behavior - William L. Wilkie - Hardcover - 2nd ed' with ISBN 9780471613527 and ISBN 0471613525.
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