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9780130913609

Consumer Behavior Buying, Having, and Being

Consumer Behavior Buying, Having, and Being
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Product details

  • ISBN-13: 9780130913609
  • ISBN: 013091360X
  • Edition: 5
  • Publication Date: 2001
  • Publisher: Prentice Hall PTR

AUTHOR

Solomon, Michael R.

SUMMARY

For consumer behavior courses.This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.Solomon, Michael R. is the author of 'Consumer Behavior Buying, Having, and Being', published 2001 under ISBN 9780130913609 and ISBN 013091360X.

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