5506698

9780471093060

Consumer Behavior: Basic Findings and Management Implications

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  • ISBN-13: 9780471093060
  • ISBN: 0471093068
  • Edition: 2
  • Publication Date: 1983
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Zaltman, Gerald, Wallendorf, Melanie

SUMMARY

Zaltman, Gerald is the author of 'Consumer Behavior: Basic Findings and Management Implications', published 1983 under ISBN 9780471093060 and ISBN 0471093068.

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