6059819
9780805857887
Consumer Behavior and Advertising Involvement
by Krugman, Edward
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About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. M
Product details
- ISBN-13: 9780805857887
- ISBN: 0805857885
- Publisher: Erlbaum Associates, Incorporated, Lawrence
AUTHOR
SUMMARY
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.Krugman, Edward is the author of 'Consumer Behavior and Advertising Involvement' with ISBN 9780805857887 and ISBN 0805857885.
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