188161
9780130169723
Consumer Behavior: A Framework
by Mowen, John C., Minor, Michael
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- Condition: Good
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About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
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- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
Product details
- ISBN-13: 9780130169723
- ISBN: 0130169722
- Edition: 1
- Publication Date: 2000
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
The Internet is transforming the world of consumer behavior. Consumer Behavior: A Framework reflects this change in the following ways: 1. Extensive coverage of how the Internet has widened the choices facing consumers. 2. Extensive coverage of how Internet purchasers reveal a wealth of information to marketers. 3. Numerous links to web sites via www.consumerbehavior.net .Mowen, John C. is the author of 'Consumer Behavior: A Framework', published 2000 under ISBN 9780130169723 and ISBN 0130169722.
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