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9780130169723

Consumer Behavior: A Framework

Consumer Behavior: A Framework
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780130169723
  • ISBN: 0130169722
  • Edition: 1
  • Publication Date: 2000
  • Publisher: Prentice Hall PTR

AUTHOR

Mowen, John C., Minor, Michael

SUMMARY

The Internet is transforming the world of consumer behavior. Consumer Behavior: A Framework reflects this change in the following ways: 1. Extensive coverage of how the Internet has widened the choices facing consumers. 2. Extensive coverage of how Internet purchasers reveal a wealth of information to marketers. 3. Numerous links to web sites via www.consumerbehavior.net .Mowen, John C. is the author of 'Consumer Behavior: A Framework', published 2000 under ISBN 9780130169723 and ISBN 0130169722.

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