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9780471545170

Consumer Behavior

Consumer Behavior
$15.78
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Product details

  • ISBN-13: 9780471545170
  • ISBN: 0471545171
  • Edition: 3
  • Publisher: Wiley

AUTHOR

William L. Wilkie

SUMMARY

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.William L. Wilkie is the author of 'Consumer Behavior' with ISBN 9780471545170 and ISBN 0471545171.

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