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4948937

9780023846014

Consumer Behavior

Consumer Behavior
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  • Condition: Good
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  • Provider Rating:
    82%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy.
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Product details

  • ISBN-13: 9780023846014
  • ISBN: 0023846011
  • Edition: 2
  • Publisher: Prentice Hall PTR

AUTHOR

Mowen, John C.

SUMMARY

The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.Mowen, John C. is the author of 'Consumer Behavior' with ISBN 9780023846014 and ISBN 0023846011.

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