Complete Idiot's Guide to Marketing

Get your marketing message across! You're no idiot, of course. You try to do your research and stay on top of the trends. But the results of the latest survey are in. And they say that when it comes to marketing, you're an absolute idiot ... Don't sell yourself short! If you want to learn simple ways to reach your audience, The Complete Idiot's GuideR to Marketing, Second Edition, is your brand of book. In this Complete Idiot's GuideR, you get: * Brand-new information on inexpensive marketing techniques. * Proven methods for identifying your target market. * Simple strategies for learning more about your customers. * The top ten things to avoid when "branding" your product. Learn how to ... * Identify consumer needs and wants. * Devise a winning marketing strategy. * Create a stellar marketing plan. * Decide when and where to advertise. * Plan an effective promotional mix. * Create a direct mail piece people will really respond to. * Drive traffic to your website. * Build and manage your mailing list. * Conduct market research. * Price your offerings. * Write compelling advertising and public relations messages.White, Sarah is the author of 'Complete Idiot's Guide to Marketing', published 2003 under ISBN 9781592571352 and ISBN 1592571352.