Complete Idiot's Guide to Copywriter's Words And Phrases

"Market more successfullywith thousands of powerful, persuasive words." This reference is for anyone who needs to write effective marketing copyfor ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for youand sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for "big"; 19 words for "authentic"; 27 words for "clean"; 46 words for "money"; and 10 words for "purple" -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great CopywriterKleidermacher, Kathy is the author of 'Complete Idiot's Guide to Copywriter's Words And Phrases ', published 2005 under ISBN 9781592574254 and ISBN 1592574254.