4711357
9780028639925
Complete Idiot's Guide to Brand Management
by Nicolino, Patricia F.
96
List Price
Discount
71% Off
You Save
$13.60
About this item
- Condition: Good
- Provider: BookCellar Contact
- Provider Rating: 92%
- Ships From: Nashua, NH
- Shipping: Standard, Expedited
- Comments: Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Product details
- ISBN-13: 9780028639925
- ISBN: 0028639928
- Publisher: Penguin Group (USA) Incorporated
AUTHOR
SUMMARY
Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.Nicolino, Patricia F. is the author of 'Complete Idiot's Guide to Brand Management' with ISBN 9780028639925 and ISBN 0028639928.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
