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9780471553861

Complete Direct Marketing Sourcebook

Complete Direct Marketing Sourcebook
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Product details

  • ISBN-13: 9780471553861
  • ISBN: 0471553867
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Kremer, John

SUMMARY

Planning for Success. How to Find a Product, Produce It, and Set a Price. How to Make a Profit with Direct Mail Promotions. How to Design an Effective Direct Mail Package. How to Select, Rent, and Test Mailing Lists. Selling Direct Using Other Media. Advertising in Different Media: Some Tips. How to Track Responses to Promotions. Selling Through Catalogs. Serving Your Customers. How to Control Your Inventory. Appendices. Bibliography. Index.Kremer, John is the author of 'Complete Direct Marketing Sourcebook' with ISBN 9780471553861 and ISBN 0471553867.

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