Communication Games The Semiotic Foundation of Culture

This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual selection, the author demonstrates how game theory enhances the semiotic understanding of culture and communication.Neiva, Eduardo is the author of 'Communication Games The Semiotic Foundation of Culture', published 2007 under ISBN 9783110190465 and ISBN 311019046X.