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9780313233487

Communication and Persuasion: Psychological Studies of Opinion Change

Communication and Persuasion: Psychological Studies of Opinion Change

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Product details

  • ISBN-13: 9780313233487
  • ISBN: 0313233489
  • Edition: New editio
  • Publication Date: 1982
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

Hovland, Carl I., Janis, Irving L., Kelley, Harold H.

SUMMARY

This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.Hovland, Carl I. is the author of 'Communication and Persuasion: Psychological Studies of Opinion Change', published 1982 under ISBN 9780313233487 and ISBN 0313233489.

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