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9780749431211
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Drayton Bird has 38 years' experience as copywriter, client, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct marketing network, Ogilvy and Mather Direct. Today he runs The Drayton Bird Partnership, which handles and advises on direct marketing, and other marketing activities for clients large and small, including Mercedes Benz, Gallaher, Compton and Woodhouse, Bank of Scotland, Sodastream and The British Horseracing Board. He is also the author of How to Write Sales Letters that Sell (Kogan Page) and writes a weekly column in the magazine, Marketing. He is a celebrated speaker, having addressed audiences in 35 countries.Bird, Drayton is the author of 'Commonsense Direct Marketing', published 2000 under ISBN 9780749431211 and ISBN 0749431210.
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