Commonsense Direct Marketing

Drayton Bird has 38 years' experience as copywriter, client, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct marketing network, Ogilvy and Mather Direct. Today he runs The Drayton Bird Partnership, which handles and advises on direct marketing, and other marketing activities for clients large and small, including Mercedes Benz, Gallaher, Compton and Woodhouse, Bank of Scotland, Sodastream and The British Horseracing Board. He is also the author of How to Write Sales Letters that Sell (Kogan Page) and writes a weekly column in the magazine, Marketing. He is a celebrated speaker, having addressed audiences in 35 countries.Bird, Drayton is the author of 'Commonsense Direct Marketing' with ISBN 9780844235431 and ISBN 0844235431.