25963733
9781422366929
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Takes us behind the scenes during the 9 months that culminate in the launch of a season¿s all-important ¿color stories.¿ We discover how one shade becomes the ¿must have,¿ why makeup artists never use the same products as the rest of us, & exactly how easy -- & impossible -- it is to start a million-dollar makeup line. Backstage at the runway shows, we¿re swept into the catty, chaotic work world of makeup mogul Bobbi Brown & supermodel Gisele Bundchen. At Estee Lauder headquarters, we see Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We find out how Cindy Crawford got to be worth every penny of her $10 million contracts. We also learn about marketing & how this industry revolutionized the role of women in business.Gavenas, Mary Lisa is the author of 'Color Stories : Behind the Scenes of America¿s Billion-Dollar Beauty Industry', published 2007 under ISBN 9781422366929 and ISBN 1422366928.
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