Cluetrain Manifesto The End of Business As Usual

"THE CLUETRAIN MANIFESTO is unique...in its refreshingly humanist orientation. Whereas many books attempt to analyze Internet phenomena in economic or cybernetic terms, the authors of THE CLUETRAIN MANIFESTO take an unabashedly narrative approach....[I]n a debate where the Internet economy is traditionally explicated in terms of 'value chains' and 'vertical integration,' this is a delightfully orthogonal point of view. Classicists and anthropologists have long declared storytelling the main event in human culture, but seldom has it been advanced as an issue of such immediate economic urgency. But the most striking feature of this book is its sheer exuberance. This isn't so much a scholarly, constructed, fussed-over opus as much as a collection of related broadsides colluding in a rollicking, tag-team pummel-fest of the (until recently) powers-that-be--or a giddy, extended riff on the end of an ice age."Levine, Rick is the author of 'Cluetrain Manifesto The End of Business As Usual' with ISBN 9780738204314 and ISBN 0738204315.