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9780750643597

CIM Coursebook 99/00: Strategic Marketing Management, Fifth Edition: Planning and Control (Cim Workbook Series)

CIM Coursebook 99/00: Strategic Marketing Management, Fifth Edition: Planning and Control (Cim Workbook Series)

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Product details

  • ISBN-13: 9780750643597
  • ISBN: 0750643595
  • Edition: 5
  • Publication Date: 1999
  • Publisher: Butterworth-Heinemann

AUTHOR

Paul Fifield, Colin Gilligan

SUMMARY

Strategic Marketing Management has been specifically written for students studying for the CIM Diploma. Written to help you pass first time, the text layout is lively and interactive. Each unit follows the same structure to help make learning easier.Paul Fifield is the author of 'CIM Coursebook 99/00: Strategic Marketing Management, Fifth Edition: Planning and Control (Cim Workbook Series)', published 1999 under ISBN 9780750643597 and ISBN 0750643595.

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