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9780750662819

CIM Coursebook 04/05 Managing Marketing Performance

CIM Coursebook 04/05 Managing Marketing Performance

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Product details

  • ISBN-13: 9780750662819
  • ISBN: 0750662816
  • Publication Date: 2005
  • Publisher: Butterworth-Heinemann

AUTHOR

Lynn Parkinson, Richard Meek, Helen Meek, Roger Palmer MBA PhD DipM FCIM FHEA ARAgS

SUMMARY

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.Lynn Parkinson is the author of 'CIM Coursebook 04/05 Managing Marketing Performance', published 2005 under ISBN 9780750662819 and ISBN 0750662816.

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