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9780750657044

CIM Coursebook 02/03 Marketing Customer Interface

CIM Coursebook 02/03 Marketing Customer Interface

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Product details

  • ISBN-13: 9780750657044
  • ISBN: 0750657049
  • Edition: Revised
  • Publication Date: 2003
  • Publisher: Butterworth-Heinemann

AUTHOR

Rosemary Phipps, Craig Simmons

SUMMARY

Offering a complete package for CIM exams, this updated guide comprises the coursebook texts and free access to the MarketingOnline learning interface. The coursebook is structured to link information directly to the CIM syllabus, with updated material and cases and a range of support material.Rosemary Phipps is the author of 'CIM Coursebook 02/03 Marketing Customer Interface', published 2003 under ISBN 9780750657044 and ISBN 0750657049.

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