Heading to China? China is a 'must win' market for nearly any business with international ambitions today. But executives taking up management positions in China often find themselves in a profoundly confusing and chaotic business environment marked by fast change, contradictions, and extreme competition.Who best to advise on cracking the world's fastest-growing and highest-potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of Experience From 20 International Business Leaders. Based on interviews with 20 top executives and eight experienced consultants based in China, the book is packed with first-hand, front-line advice from veterans of the China market:China-based top executives : Dr. Ernst Behrens, president & CEO, Siemens China Dominique de Boisseson, chairman & CEO, Alcatel China Investment Alan Brown, chairman, Unilever China Charles G. Browne, president, Du Pont China Holding Co. David Chang, CEO, Philips China Investment Co. Jean-Luc Chereau, president, Carrefour China Dr. Gary Dirks, group vice president, president, & chief executive, British Petroleum China Paul Etchells, president, Coca-Cola China Beverages Paolo Gasparrini, president & managing director, L'Or_al China Seiichi Kawasaki, director & president, Sony China Guy McLeod, president, Airbus China Philip Murtaugh, chairman & CEO, General Motors China Group Ekkehard Rathgeber, president, Bertelsmann Direct Group Asia Volkmar Ruebel, general manager, Hilton Shanghai Steve Schneider, chairman & CEO, General Electric China Christopher Shaw, president, Eli Lilly China Dr. Elmar Stachels, CEO, Bayer Greater China Jun Tang, president, Microsoft China Co. Stanley Y. F. Wong, chief executive, China, Standard Chartered Bank Kenneth C. H. Yu, managing director, 3M ChinaChina-based consultants: Jack Chang, chairman, Quality Brand Protection Committee (QBPC) of the China Association of Enterprises with Foreign Investment Norman Givant, Shanghai office managing partner, China Practice Group, Freshfields Bruckhaus Deringer law offices Victoria Hine, founding director, LifeLine Shanghai Dr. Bryan Huang, senior vice president & president Greater China, BearingPoint Simon Keeley, Head of the Hewitt Asia Leadership Center (HALC), Hewitt Associates China Gordon Orr, director, Shanghai offices, McKinsey & Company Helen Tantau, senior client partner, Korn/Ferry International China John Wong, senior vice president and managing director Greater China, The Boston Consulting GroupEach chapter provides practical tips and easy to grasp models that will help new managers in China be more effective. In CHINA CEO, we deliver what other Western authors can't -- first hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Chapters give specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate withFernandez, Juan Antonio is the author of 'China CEO Voices of Experience from 20 International Business Leaders', published 2006 under ISBN 9780470821923 and ISBN 0470821922.