4609070
9780773530379
This text considers the implications of the corporate language of leadership. Through a rhetorical analysis of the speeches & letters of chief executive officers, annual reports to shareholders, & company newsletters & websites, it shows that CEOs are élitist & exclusionary propagators of an often biased stream of discourse.Amernic, Joel is the author of 'Ceo-Speak The Language of Corporate Leadership', published 2006 under ISBN 9780773530379 and ISBN 0773530371.
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