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9780495568827

Cengage Advantage Books: This is PR: The Realities of Public Relations (with InfoTrac)

Cengage Advantage Books: This is PR: The Realities of Public Relations (with InfoTrac)
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  • ISBN-13: 9780495568827
  • ISBN: 0495568821
  • Edition: 10
  • Publication Date: 2009
  • Publisher: Wadsworth Publishing Company

AUTHOR

Newsom, Doug, Turk, Judy Vanslyke, Kruckeberg, Dean

SUMMARY

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.Newsom, Doug is the author of 'Cengage Advantage Books: This is PR: The Realities of Public Relations (with InfoTrac)', published 2009 under ISBN 9780495568827 and ISBN 0495568821.

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