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9780324379747

CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card)

CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card)
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780324379747
  • ISBN: 0324379749
  • Edition: 1
  • Publisher: South-Western

AUTHOR

Babin, Barry J., Harris, Eric

SUMMARY

Barry Babin has authored over 70 research publications in some of the most prestigious periodicals, including the JOURNAL OF MARKETING, the JOURNAL OF CONSUMER RESEARCH, the JOURNAL OF BUSINESS RESEARCH, the JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. He has won numerous honors for his research, including the University of Southern Mississippi's Louis K. Brandt Faculty Research Award (on three occasions), the 1996 Society for Marketing Advances Steven J. Shaw Award, and the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research. Dr. Babin is the president of the Academy of Marketing Sciences and the former president of the Society of Marketing Advances. He is the head of the Department of Marketing & Analysis at Louisiana Tech. He also is the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Dr. Babin has coauthored four textbooks to date: Wiley's ESSENTIALS OF BUSINESS RESEARCH; Prentice Hall's MULTIVARIATE DATA ANALYSIS, 6e; and Thomson's revision of Zikmund's MARKETING RESEARCH titles.Babin, Barry J. is the author of 'CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card)' with ISBN 9780324379747 and ISBN 0324379749.

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