Cases in Hospitality and Tourism Management

Cases in Hospitality and Tourism Management is a compilation of cases contributed by authors from around the world. Students encounter real-life situations that enhance their learning experience. Organized by industry segment, the book's cases examine planning, human resources, marketing, menu management, product development, financial management, franchises, resorts, clubs, productivity, employee motivation, leadership, and other topics. Questions at the end of each case stimulate critical-thinking and decision-making skills. Book jacket.Robert M. O'Halloran is the author of 'Cases in Hospitality and Tourism Management', published 2005 under ISBN 9780131700758 and ISBN 0131700758.