5122905

9781422101582

Case Study Handbook How to Read, Discuss, and Write Persuasively About Cases

Case Study Handbook How to Read, Discuss, and Write Persuasively About Cases
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  • ISBN-13: 9781422101582
  • ISBN: 1422101584
  • Publication Date: 2007
  • Publisher: Perseus Distribution Services

AUTHOR

Ellet, William C.

SUMMARY

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find analyzing cases and writing about them challenging or frustrating. That's not surprising-cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst). The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you'll master a number of useful topics, including: How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations How to quickly establish a base of knowledge about a case How to write persuasive case-based essays How to talk about cases effectively in class This book also includes strategies and templates to help apply this new framework. Extensive examples of effective writing further reinforce your learning. A vital resources, The Case Study Handbook is a must read for anyone about to tackle the business case.Ellet, William C. is the author of 'Case Study Handbook How to Read, Discuss, and Write Persuasively About Cases', published 2007 under ISBN 9781422101582 and ISBN 1422101584.

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