1918255
9781582074337
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For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.WetFeet.com Staff is the author of 'Careers in Advertising and Public Relations 2005 Edition', published 2004 under ISBN 9781582074337 and ISBN 158207433X.
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