Car Badges: The Ultimate Guide to Automotive Logos Worldwide - Giles Chapman - Hardcover

"Only the true fanatic can identify the marque of every car; for most of us it is the manufacturer's badge that must convey the message of the brand. But why do Ferraris carry a prancing horse? Why are three diamonds sported on every Mitsubishi? What lies behind the circled star of Mercedes-Benz? And what is the meaning of the script-in-oval symbol on Fords? With over 1000 illustrations, this book reveals the secrets behind the genesis and evolution of 125 car logos from around the world, including every significant one currently in use and dozens more classic examples. This is an essential reference source for every car aficionado."--BOOK JACKET.Chapman, Giles is the author of 'Car Badges: The Ultimate Guide to Automotive Logos Worldwide - Giles Chapman - Hardcover' with ISBN 9781858942759 and ISBN 1858942756.