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9780713678499
Aimed at anyone who needs or wants to get great results from their writing, this text shows how the principles of producing good advertising copy and other forms of marketing can be applied to increase the effectiveness of virtually anything you might need to write, from flyers to a job application.Camp, Lindsay is the author of 'Can I Change Your Mind?: The Craft and Art of Persuasive Writing', published 2007 under ISBN 9780713678499 and ISBN 0713678496.
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