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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.Ted Brader is the author of 'Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)', published 2005 under ISBN 9780226069883 and ISBN 0226069885.
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