4374926

9780226069883

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)

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  • ISBN-13: 9780226069883
  • ISBN: 0226069885
  • Edition: 1
  • Publication Date: 2005
  • Publisher: University Of Chicago Press

AUTHOR

Ted Brader

SUMMARY

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.Ted Brader is the author of 'Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)', published 2005 under ISBN 9780226069883 and ISBN 0226069885.

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