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9780131414389

Business Today

Business Today
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  • ISBN-13: 9780131414389
  • ISBN: 0131414380
  • Edition: 11
  • Publisher: Prentice Hall PTR

AUTHOR

Mescon, Michael H.

SUMMARY

This book presents a wealth of information about business. Readers will appreciate the bookÕs up-to-date, real-life examples, in-depth coverage, and lively writing style. Hundreds of small and large companies are spotlighted as are the issues their managers and employees struggle with every day. Each example has been selected from real business situations and offers the opportunity to learn from other peopleÕs successes and failures. The book also focuses on important current issues such as Cultural Diversity; Ethics; Global Business; the High-Tech Revolution; and Gaining a Competitive Edge. Unique features allow readers to build business skills including personal interviews, panel discussions, oral and written reports, and letter writing. It also includes a feature that exposes readers to the role of geography in daily business decisions. The ninth edition of Business Today has been revised to spotlight major business challenges within five well-integrated themes: Thinking Globally and Committing to a Culturally Diverse and Changing Workforce; Keeping Pace with Technology and the Internet while Embracing Innovation; Behaving in an Ethically and Socially Responsible Manner; Supporting Quality Initiatives and Achieving Customer Satisfaction; and Starting and Managing a Small Business in TodayÕs Competitive Environment. An essential resource for every business owner and professional.Mescon, Michael H. is the author of 'Business Today' with ISBN 9780131414389 and ISBN 0131414380.

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