446918
9780333921944
Business-To-Business Marketing Strategies and Implementation
by Michel, Daniel, Naude, Peter, Valla, Jean-Paul
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Product details
- ISBN-13: 9780333921944
- ISBN: 0333921941
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
This text is an adaptation of a successful French text which is now into its second edition. A major strength of this text is the European perspective it offers on managing business to business markets, as an alternative to the traditional American view. The text is based on sound theoretical foundations and the approaches presented have been tried in a variety of business settings.Michel, Daniel is the author of 'Business-To-Business Marketing Strategies and Implementation' with ISBN 9780333921944 and ISBN 0333921941.
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