Business Policy And Strategic Management

Business Policy and Strategic Management is a comprehensive textbook specially designed for MBA Students and provides a detailed analysis of the formulation and implementation of business policy in a cross cultural context as well as the application of strategy at the functional, divisional and corporate levels. Users shall find this book highly useful for its coverage of key and emerging areas - business, strategy, corporate strategy, strategic management of change, strategic e-business srategy, family and micro business strategy, the strategic business model, strategic leadership, and CEO perspectives - explained through caselets, diagrams, flowcharts, and numerous examples from the Indian and International context.Gupta, Vipin is the author of 'Business Policy And Strategic Management ' with ISBN 9780195667776 and ISBN 0195667778.