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9780470034507

Business Marketing Course Managing in Complex Networks

Business Marketing Course Managing in Complex Networks
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  • ISBN-13: 9780470034507
  • ISBN: 0470034505
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Ford, David, Gadde, Lars-Erik, Snehota, Ivan

SUMMARY

David Ford is Professor of Marketing at the University of Bath, UK Lars-Erik Gadde is Professor of industrial Marketing at the Chalmers University of Technology, Sweden Hakan Hakansson is Professor of Industrial Marketing at BI, the Nordic School of Management, Norway Ivan Snehota is Professor of Marketing at the University of Lugano, SwitzerlandFord, David is the author of 'Business Marketing Course Managing in Complex Networks', published 2006 under ISBN 9780470034507 and ISBN 0470034505.

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