Business Essentials

One way a textbook, or any successful product, succeeds in the long term is by close reevaluation on a regular basis and attention to market feedback. Based upon our market observations and your suggestions, we've streamlinedBusiness Essentialsto 15 chapters, organized into 6 parts, plus 2 appendixes. This streamlined organization should make the material even more manageable for both semester and quarter courses. The strengths that have made it the market bestseller continue: Cutting edge Current Succinct Price sensitive What's new ... New!IT'S A WIRED WORLD In each chapter, boxes titled"It's a Wired World"offer brief real-world examples of steps established businesses are taking to keep pace with both new and old competitors in the e-business environment. New!WEB Connection Each chapter contains a new feature called"WEB Connection"that relates the Internet to the chapter's topics. The WEB Connection includes a real company's URL, screen shot, description of the company's mission, and an Action Challenge posted on the companion Web site for the book. New!Exercising Your Ethics To bring ethics to the forefront, we've introduced a new end-of-chapter feature,"Exercising Your Ethics,"to motivate students to resolve an ethical situation. Each dilemma includes a description of the situation and then concludes with student questions that focus on how to approach and resolve an ethical challenge. New!Video Cases and Exercise The fourth edition ofBusiness Essentialsincludes a brand new video library. Each chapter now concludes with an engaging video exercise that puts chapter concepts into a dramatic real business context. Each video exercise asks students to analyze an interesting real company and includes discussion questions and assignment material. Hallmark Strengths!Fully Updated! New!Two Part Case Vignettes To engage students in real-life business situations, each chapter opens with a compelling vignette describing how an individual or organization has responded to an opportunity or challenge. The story continues... The story is then revisited at the end of the chapter, where it concludes with more information and follow-up questions tailored to help students analyze the case, either on their own or in class as a group activity. All vignettes have all been fully updated to keep current. End-of Chapter ActivitiesFully Updated Exploring the Web Exercises. In these exercises, students are directed to the Internet and given hands-on activities designed to enhance their understanding of important chapter topics. BuildingYour Business Skills These popular end-of-chapter exercises consist of activities that allow students to apply their knowledge and critical thinking skills to an extended problem drawn from a wide range of realistic business experiences. Each of these exercises has been specifically designed to satisfy the general criteria laid out in the Secretary of Labor's Commission of Achieving Necessary Skills (SCANS) requirements. Crafting Your Business Plan Exercises These chapter-ending exercises have been streamlined to make it easier for students to grasp and complete quickly. Students examine sample plans from a variety of businesses using the Windows-basedBusiness PlanPro 4.0 software. Students and instructors can also take the exercises further if they choose because this powerful educational version also allows students to begin creating their own professional business plans with step-by-step instructions. Version 4.0 allows planners to publish plans to a protected Internet site, where students can access all or part of posted plans. The educational version of the best-sellingBusiness PlEbert, Ronald J. is the author of 'Business Essentials', published 2002 under ISBN 9780130675446 and ISBN 013067544X.