Business Environment

This well-established textbook has been written for students taking a first course on the business environment as part of a business or finance degree. It offers comprehensive analysis of the external influences affecting business activity, supported by a wealth of statistical data, contemporary commentary and mini case studies. The nature and context of the changing business environment, environmental influences on demand and supply are covered from a European and international perspective. The third edition of Business Environment retains the successful format of pervious editions, while introducing a number of important changes.Worthington, Ian is the author of 'Business Environment', published 2001 under ISBN 9780273641636 and ISBN 0273641638.