Business Communication in Context: Principles and Practice

"To emphasize context," each chapter opens with a brief business case. The case sets the scene and introduces communication problems, which thread throughout the chapter that follows. The case serves as a touchstone for the presentation of communication principles and for class discussion of communication practices, stimulated by "Case Questions" appearing throughout the chapter. Each chapter also starts with a "Self-Assessment Quiz" readers can use to rate their awareness of a particular set of communication issues and ends with "Applications" and "Assignments" for practicing the principles explored in the chapter. Applications present communication dilemmas other businesspeople have confronted, asking readers to analyze the information and propose "best practice" solutions. Ultimately this text's purpose is to help people improve their business communication skills. The theory presented in the chapters aims at providing the underpinnings for good choices about practice.Kramer, Melinda G. is the author of 'Business Communication in Context: Principles and Practice' with ISBN 9780134843612 and ISBN 0134843614.