Business Communication An Introduction

This is a comprehensive introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. Business Communication analyses how effective communication can be achieved in organizations that are changing to meet new social, economic and technological demands. The subjects covered include: Interpersonal communication, including the use and analysis of nonverbal communication Group communication, including practical techniques to support discussion and meetings Written presentation, including both paper and electronic documents Oral presentation The use of electronic media As well as developing their own practical skills, readers will be able to: Understand important principles underlying modern business communication Apply these principles in varied business and corporate contexts Critically analyse these principles, and their applications Evaluate the role of communication in the changing busineHartley, Peter is the author of 'Business Communication An Introduction' with ISBN 9780415195508 and ISBN 0415195500.