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9780471497424

Brands Visions and Values

Brands Visions and Values

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Product details

  • ISBN-13: 9780471497424
  • ISBN: 0471497428
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Goodchild, John, Callow, Clive, Knowles, Jonathan

SUMMARY

This work examines the value of brands from the perspectives of key corporate players - the accountant, the marketer, the analyst, and the legal expert - offering a unique look at the role of a brand to a company's survival.Goodchild, John is the author of 'Brands Visions and Values' with ISBN 9780471497424 and ISBN 0471497428.

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