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9781403998972

Brands & Gaming The Computer Gaming Phenomenon and Its Impact on Brands and Businesses

Brands & Gaming The Computer Gaming Phenomenon and Its Impact on Brands and Businesses
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Product details

  • ISBN-13: 9781403998972
  • ISBN: 1403998973
  • Publication Date: 2006
  • Publisher: Palgrave Macmillan

AUTHOR

Nichols, David, Farrand, Tom, Rowley, Tom

SUMMARY

This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.Nichols, David is the author of 'Brands & Gaming The Computer Gaming Phenomenon and Its Impact on Brands and Businesses', published 2006 under ISBN 9781403998972 and ISBN 1403998973.

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